Digital Marketing Skills Training 2016

Gaining and Increasing Customers through Digital marketing

Going digital is not just the wave of the future, it is engaging and delighting  your customers and by using Digital Marketing it allows businesses to connect with customers anytime, anywhere and always at prime time. In connection with that the Marketing department of the College of Business Administration and Accountancy held its first Digital Marketing Skills Training on October 23, 2016 at Iligan Computer Institute, Iligan City, Philippines. Because there is a need for marketers to understand the digital media and learn the process, tips, actions and insights for effective customer engagement and success. Being a marketing student and a future entrepreneur participating and engaging in this kind of skills training can gave me an advantage to understand the growing job demands of a freelancer, other jobs through digital and how to use internet effectively to gain money.

In the training There are various topics that have been discussed such as Digital Opportunities through Rural Impact Sourcing, How to start working as an online freelancer, basic programming on E-commerce Site, social media marketing , graphics designing and video editing. Personally I was very interested on the topic which is discussed by Mr. Ronald Ramboanga, Founder and CEO of Knights of Online Marketers also known as Ms. Piper on how to start working as an online freelancer. When I was on my on the job training in PSA (Philippine statistics authority) most of my co-trainers are engage in online job for editing, doing videos and the likes and because of that I’m envious to them because they have extra income while studying, through participating in this kind of skills training it enlightens me to the things that I don’t know in the world of digital and how to use internet effectively to make money. And also currently I’m taking up entrep109 for my preparation for my practicum next semester. I belong in social enterprise and what caught my attention was when Mr. Jhonny Paul Lagura, Founder and CEO of RISPhilippines said that while helping the community you can also gain profit in your business. As a social enterprise the insight and knowledge that he shared to us helps me a lot. And will use it to aspire and inspire my group mates other people. We also have Mr. Junriel Bonachita, Co-Founder and CTO of RISPhilipines, Mrs. Xerxes Queen Apostol Libre, Proprietor of Dexter Printhouse and Mr. Francis Steve Martinez, Enterprise owner of Tibo Martinez Videography.

The speakers were very humorous and inspirational. Their stories in life did not start well, but they strive hard and through persistence and constancy they arise and become leaders and role models for youths and the people around them. I had fun while learning on this training and it taught me many things not just about the different opportunities in digital marketing but also the lessons in life that I learned from them. It motivates me more to be a better person and not to give up on my dreams and pursuit what I really want in life.