Gaining and Increasing Customers through Digital marketing
![]() |
Going
digital is not just the wave of the future, it is engaging and delighting your customers and by using Digital Marketing it
allows businesses to connect with customers anytime, anywhere and always at
prime time. In connection with that the Marketing department
of the College of Business Administration and Accountancy held its first
Digital Marketing Skills Training on October 23, 2016 at Iligan Computer
Institute, Iligan City, Philippines. Because
there is a need for marketers to understand the digital media and learn the
process, tips, actions and insights for effective customer engagement and
success. Being a marketing student and a future entrepreneur
participating and engaging in this kind of skills training can gave me an advantage
to understand the growing job demands of a freelancer, other jobs through
digital and how to use internet effectively to gain money.
In the training There
are various topics that have been discussed such as Digital Opportunities
through Rural Impact Sourcing, How to start working as an online freelancer,
basic programming on E-commerce Site, social media marketing , graphics
designing and video editing. Personally I was very interested on the topic which
is discussed by Mr. Ronald Ramboanga, Founder and CEO of Knights of Online
Marketers also known as Ms. Piper on how to start working as an online
freelancer. When I was on my on the job training in PSA (Philippine statistics authority)
most of my co-trainers are engage in online job for editing, doing videos and
the likes and because of that I’m envious to them because they have extra
income while studying, through participating in this kind of skills training it
enlightens me to the things that I don’t know in the world of digital and how
to use internet effectively to make money. And also currently I’m taking up
entrep109 for my preparation for my practicum next semester. I belong in social
enterprise and what caught my attention was when Mr. Jhonny Paul Lagura,
Founder and CEO of RISPhilippines said that while helping the community you can
also gain profit in your business. As a social enterprise the insight and
knowledge that he shared to us helps me a lot. And will use it to aspire and
inspire my group mates other people. We also have Mr. Junriel Bonachita,
Co-Founder and CTO of RISPhilipines, Mrs. Xerxes Queen Apostol Libre,
Proprietor of Dexter Printhouse and Mr. Francis Steve Martinez, Enterprise
owner of Tibo Martinez Videography.
The speakers were very
humorous and inspirational. Their stories in life did not start well, but they strive
hard and through persistence and constancy they arise and become leaders and
role models for youths and the people around them. I had fun while learning on this
training and it taught me many things not just about the different opportunities
in digital marketing but also the lessons in life that I learned from them. It
motivates me more to be a better person and not to give up on my dreams and pursuit
what I really want in life.
No comments:
Post a Comment